Insurance World

Campaign to rebrand insurance sector kicks off June 1, 2018

L-R Deputy DIrector,Corporate Affairs, National Insurance Commission, (NAICOM), Rasaaq Salami; Vice Chairman Communication/ Publicity Sub Committee of the Insurers Committee and Managing Director, NSIA Insurance Company Limited, Ebelechukwu Nwachukwu and Head, corporate affairs, Nigerian Insurers Association, ( NIA), Davis Iyasere at the event.

 

 

 

 

BY NKECHI NAECHE—-The insurance rebranding project, targeted at redefining the fortunes and future of insurance industry will takeoff on Friday, June 1, 2018.

The Vice Chairman Sub Committee Communication/ Publicity of the Insurers Committee, Ebelechukwu Nwachukwu, disclosed this today during a press briefing held in Lagos, that is set to commence the first phase of the rebranding project of the industry.

Nwachukwu, who also doubles as the Managing Director, NSIA Insurance Company Limited also  noted that the industry having put all the necessary requirements in place, said the project if unveiled  is expected to transform insurance operations in the country.

She further said that the industry in conjunction with the commission has set out seven cardinal goals that will be vigorously be pursued to take the industry to lofty heights.

The project is estimated to cost the industry a whooping N300million of which the Commission has contributed N20 million.

Operators had agreed to raise 50 per cent of the funds for the rebranding project from companies gross premium income, and the balance 50 per cent, shared evenly amongst themselves.
The project will be driven via social media, print and electronics.

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