Insurance World

N300Million Insurance Rebranding Project Target Standardization Of Insurance Business

L-R: Chairman Sub Committee on Publicity and Communication, Insuers Committee, Hassan Oye- Odukale; Deputy Director/Head, Corporate Affairs NAICOM, Rasaaq Salami; Vice Chairman Sub Committee Publicity, Ebelechukwu Nwachukwu; Managing Director, Custodian & Allied General Insurance Limited, Toye Odusi and Director-General, Nigerian Insurers Association (NIA) Mrs Yetunde Ilori at the event.

 

 

BY NKECHI NAECHE—-Poised to reposition the insurance industry for better growth and contribute immensely to economic development, operators has said that moving forward insurance products, policies and pricing are going to be standardization.

L-R: Vice Chairman Sub Committee Publicity, Ebelechukwu Nwachukwu; Managing Director, Custodian & Allied General Insurance Limited, Toye Odusi and Director-General, Nigerian Insurers Association (NIA) Mrs Yetunde Ilori at the event.

Chairman Sub Committee on Publicity and Communication, Insuers Committee, Hassan Oye- Odukale who also doubles as the Group Managing Director of Leadway Assurance disclosed this at the official launching of the insurance rebranding project held in lagos at the weekend that the aim of the project is to change the negative perception of the public about insurance.

L-R: Chairman Sub Committee on Publicity and Communication, Insuers Committee, Hassan Oye- Odukale; Deputy Director/Head, Corporate Affairs NAICOM, Rasaaq Salami at the event.

This he said the industry will achieve through standardization of its products, policies and price of such policies.

He assured that the industry will pursue these areas vigorously for the next three years through publicity in the various media agencies.
He said the project will enable the industry to tell its own stories that insurance is genuine and play a vital role to nation building.
He said the project is a three years project which the first phase will end June 2019.

Speaking further the Vice chairman of the committee and MD, NSIA Insurance, Ebelechukwu Nwachukwu said that the project will help to address the issues of how to access claims payment, complaints by the general public and educate and enlighten the public about insurance products/ policies better in language that the layman on the street will understand.
She noted that the industry having put all the necessary requirements in place, which will help to transform insurance operations in the country.

The project is estimated to cost the industry a whooping N300million.

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