PRESS RELEASE: The 2022 edition of the Insurance Industry Awards & Consumers’ Nite, being put together by Almond Productions Limited will hold November 4th.
This year’s edition is tagged “#The Survival Edition” will hold at Shell Hall, Muson Centre,Onikan, Lagos, Nigeria, commencing by 5pm (Red Carpet)
The Almond Insurance Industry Awards and Consumers’ NITE is a Social Platform, created in 2018, aimed primarily,at demystifying the insurance industry through partnership with the entertainment industry to create leisure fun and excitement for the ever-busy insurers and players within the industry, their customers and the general public.
Given the tough task of selling insurance in Nigeria, the Awards & Consumers’ Nite provides a unique relief for practitioners, young and old,who are daily on their toes trying to meet deadlines and targets, leaving little or no room at all for relaxation outside of work.
The Chief Executive Officer, Almond Productions Limited, Faith Ughode, states that “The Almond Leisure Nite is designed to change the narrative, especially the negative impact of cumbersome schedules foisted on the industry workforce as ‘all work and no play makes Jack a dull boy”, adding that “We have taken it upon ourself through this platform to reenact what obtains in other climes, especially in the banking industry, to have one NITE during which players in the insurance industry can let their hair down and unwind in an atmosphere of fun and excitement with their loyal customers or clients and other invited members of the public who often see insurers as Collectors of Premium who don’t give anything back to those who do not suffer losses”.
“The Nite is also an avenue to bring the subject matter of insurance to public consciousness through unique advocacy involving engagement with their favorite celebrities”.
The 2022 Almond Insurance Industry Awards and Consumers’ NITE #The Survival Edition, will feature top rated Nigerian Comedians like Okey Bakasi, Acapella, OVY Godwin, BowJoint, Damola, and a host of others. Music headliner this year is Niniola (OmotoSweet) and a host of others.
DJ DAYZEE the Party Shut Down Queen will be on the wheels of steel and the Show Hosts this year are the sensational Broda Shagi and Funbi (The Radio Lion).
There is no doubt that a uniquely packaged social event like the Insurance Industry Awards and Consumers’ NITE which started in 2018 is a positive force, guaranteed to open up the industry to the insuring public on social media, especially the young adults who comprise the critical mass of the Nigerian population. Performing artistes at the show usually come along with their huge fan base and followers on their social media platforms: Pre-Event, Event and Post-Event.
Corporate Sponsorship for Commercial Exposure with Entertainers is the new normal for the 21st century business leaders. We are inviting Insurance Industry fronliners to come on board this train to further enhance their media presence.
For reference purposes, banking giants like GTB and UBA have perfected the art of engaging their customers through social platforms (with Entertainers) such as the GTB Fashion Hub, Food and Drinks Festivals as well as the UBA Market Place. These are mega events that draw new customers into the banking system.
The insurance industry cannot afford to be left behind in the drive to deepen financial inclusion as they are a critical equation in the mix.
Industry night is currently anchors the Almond Finance and Wealth Report on Silverbird Television/DSTV Channel 252 and on BCOS Television, Ibadan; Wetin Insurance Dey Do Sef ‘Live’ on Naija FM 102.7 and Wetin Insurance Dey Do Sef Free Pidgin English Newspaper.
