SanlamAllianz Life Insurance Nigeria Limited has launched Esusu, an innovative savings initiative designed to encourage a consistent savings culture, promote financial discipline and help Nigerians take practical steps towards achieving their financial goals.
Inspired by the traditional Nigerian Esusu savings system, the initiative combines the familiarity of regular savings practices with the added benefits of a structured insurance-backed savings arrangement. It provides individuals with an opportunity to build their savings through flexible daily contributions, with the option to make additional contributions as their financial capacity allows.
Through Esusu, customers can make regular contributions towards their savings goals and receive a maturity benefit based on their accumulated contributions, less applicable withdrawals, in line with the policy terms and conditions. The initiative also incorporates death cover, providing an additional layer of financial protection for beneficiaries in the event of an unfortunate occurrence, subject to applicable policy provisions.
Speaking at the launch, Tunde Mimiko, Managing Director/Chief Executive Officer, SanlamAllianz Life Insurance Limited, said: “At SanlamAllianz, we recognise that achieving financial confidence begins with the right financial habits. Saving should not be an overwhelming responsibility; it should be a consistent practice that individuals can incorporate into their everyday lives. With Esusu, we are bringing a familiar savings culture into a structured financial solution that encourages consistency while providing additional protection. Our goal is to empower more Nigerians to take charge of their financial future, one contribution at a time.”
The initiative reflects SanlamAllianz’s commitment to developing customer-focused solutions that respond to the evolving financial needs of Nigerians. By encouraging small, consistent contributions, Esusu seeks to demonstrate that building financial security does not necessarily require having large sums of money available at once. The product is available to eligible individuals between the ages of 18 and 80, subject to the applicable policy requirements and conditions.
Shedding more light on the product, Chris Ekwonwa, Group Head, Strategy, Marketing and Customer Relations, SanlamAllianz Nigeria, said: “Beyond providing a savings opportunity, Esusu reinforces the importance of financial literacy and long-term planning. It encourages individuals to become more intentional about managing their finances, preparing for future responsibilities and building a stronger financial foundation using a financial instrument they are very familiar with. With the campaign message “Esusu – Savings Wey Confam!”, SanlamAllianz is taking a relatable approach to financial empowerment, connecting with Nigerians through a savings concept deeply rooted in local culture while providing the structure and additional protection of an insurance solution.”
Industry watchers have long called for a retail driven product for the underserved markets, the launch of SanlamAllianz Esusu clearly is a stab at that target audience and expectations are rife as to the potential impact of the product.
SanlamAllianz Nigeria is no stranger to taking bold initiatives in the market space. With its first-of-its-kind SanlamAllianz Campus Takeover with Ayo Maff kicking off this weekend at the iconic OAU Amphitheatre at Ife, there are progressive signs that the brand is not paying lip service to its oft-stated quest to drive insurance penetration and financial inclusion in the Nigerian insurance market.
ABOUT SANLAMALLIANZ
SanlamAllianz is a Pan-African financial services joint venture between Sanlam, Africa’s largest non-banking financial services group, and Allianz, a global financial services and insurance leader.
In Nigeria, SanlamAllianz operates through its Life and General Insurance businesses, providing a range of insurance and financial solutions designed to protect individuals, families and businesses while supporting their financial aspirations.
