Insurance World

African Alliance Boss Task Media On Consumer Collaboration To Improve Industry


Fom left: Chairman, National Association of Insurance and Pension Correspondents (NAIPCO), Chuks Udo Okonta; Head of Marketing, African Alliance Insurance Plc, Emmanuel Eburajola; Vice Chairman, NAIPCO, Ngozi Onyeakusi, and Head, Brand, Media & Communications, African Alliance Insurance, Bankole Banjo, during the 2021 annual general meeting of NAIPCO at Welcome Centre, Airport Road, Lagos on Thursday.

BY NKECHI NAECHE-ESEZOBOR—The managing Director of African Alliance Insurance Plc, Mrs Joyce Ojemudia has called  on insurance journalists to go behold organizational collaborate to consumer colaboration to  improve penetration and awareness.

Ojemudia, in  her speech delivered at the 2020  NAIPCO’s Annual General Meetings (AGM), yesterday said “First, customer-focused collaboration has to get better. And when I talk about collaborations, I do not mean with the usual suspects.

“Yes, you collaborate with NAICOM, the NIA both directly and indirectly through CAMCONIA, and then directly with Insurance companies but where are the people our customers in all of these? Is it just about us working together and isolating the consuming public? When will NAIPCO, for example, ideate, fund and run a wholly consumer focused media drive? Call it your organisation’s corporate social drive, but it is time NAIPCO was found active in this space”.

From left: Head of Marketing, African Alliance Insurance Plc, Emmanuel Eburajola; Brand, Media & Communications Executive, African Alliance Insurance, Ganiyat Momoh, and Head, Brand, Media & Communications, African Alliance Insurance, Bankole Banjo, during the 2021 annual general meeting of NAIPCO at Welcome Centre, Airport Road, Lagos on Thursday.

Ojemudia  who was represented by the Head Marketing, Mr. Emmanuel Eburajolo,  said  the “NIA has spent a lot of money on Insurance education, same with NAICOM, we await NAIPCO’s bit. My people, when will we see you work with,say University Insurance Students Association, to help spread the gospel of insurance? We indeed can do better.”

Cross section of members, during the 2021 annual general meeting of the National Association of Insurance and Pension Correspondents (NAIPCO), at Welcome Centre, Airport Road, Lagos on Thursday.

Ojemudia who , also doubles as the  president of Professional Insurance Ladies Association (PILA), implored the media to commented on the digital adoption which she noted “is taking better roots” but much more areas of virality she advised should be explored in the digital space.

From left: Head of Marketing, African Alliance Insurance Plc, Emmanuel Eburajola; Brand, Media & Communications Executive, African Alliance Insurance, Ganiyat Momoh, and Head, Brand, Media & Communications, African Alliance Insurance, Bankole Banjo, during the 2021 annual general meeting of NAIPCO at Welcome Centre, Airport Road, yesterday in Lagos.

The African Alliance MD also Urged the online media industry to optimise sites by embracing a viable email marketing tool to drive traffic to these sites and encourage virality and have an active and social media presence




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