Almond Productions Limited, Producers of Almond Finance and Wealth Report has once again expanded its viewership strength to Abuja and environs as the programme debuts on Abuja Broadcasting Corporation (ASOTV)
According to statement by the Chief Executive Officer of the company Ms. Faith Ughwode, the choice of ASOTV its popularity, reach and clarity of its signal in Abuja and environs.
According to her, ASOTV have the Heart and Ears of policy makers and residents of the Federal Capital Territory and environs because people can easily access their signal in their homes and offices without antenna or any difficulty.
Despite it accessibility, ASOTV transmit on the Five Major Cable platforms in the Nigerian market a rare feat that some well established private television stations are struggling to attain.
Speaking further on the choice of ASOTV, Ms Ughwode said, “For us as a Production Firm quality is what we stand for, hence our constant lookout for television stations with strong viewership and qualitative transmission strength to partner with nationwide.
“With our coming on board ASOTV, residents of Abuja and Environs will get to see and hear about all the latest happenings in the Insurance Industry every week as we profile major events, exclusive interviews with critical stakeholders from within and outside the industry. We also delve into Pensions, Banking, Real Estate E.T.C.”
She said there is no doubt, that Insurance Awareness/Penetration level is still generally low in Nigeria especially amongst low –medium income earners who form the critical mass of the population.
While noting that while insurance operators are winning with the corporate market in Nigeria by way of available products and services, the retail market is almost non-existent.
The retail market can only be developed when people get information on the workings and benefits of insurance. This is why we are taking our programme to ASOTV and environs so that people can visually see and hear what is happening in the insurance industry every week. For operators who wants to pursue retail business, our platform will provide their brand the needed visibility through partnership with us.
She said with the current state of the economy, people are anxious about their tomorrow and insurers must educate the insuring public on why they need insurance now more than ever before as they go about their daily businesses because the essence of insurance is to remove anxiety knowing that should the unexpected happen in the course of daily hustle and bustle insurance will come to their rescue.