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Celebrating Sunny Adeda: Alpha Choice Boss and Insurance Icon Hits 70th Milestone

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The sounds of celebrations and thanksgiving will rent the air; anniversary chants will serenade the atmosphere in celebration of a great and charming personality, Mr. Sunny Oberuomor Adeda, today August 12th in Lagos.

Sunny, as he is fondly called by close pals and colleagues is a man of amiable character, despite possessing an intimidating built and gait. Sunny is a man of integrity, mixes freely with everyone, even though he is a man of high societal status.

All roads will lead to the house of Sunny Adeda as he clocks 70 years on earth.

Sunny is a hard working man who has indeed paid his dues. In the corporate world, he is not shy to take up responsibilities. His hard working nature propelled him into the insurance industry, where he became a seasoned insurance executive with a distinguished 30 years career marked by progressive leadership and strategic vision.

He rose through the ranks in the insurance sector, hitting the managerial level, making his management capacity second to none.

As he rose through the ranks, he acquired people’s skills, technical and underwriting prowess, culminating into him being an expert in the corporate world. Despite his rise, he remained a man of accountability.

Sunny is a hands-on insurance professional, his years in the industry have seen him deeply involved in policy evaluation, policy implementation, marketing and strategic policy formulation, product designs and business executions while supervising various technical and marketing directorates.

He possesses a demonstrable record of effectively leading and mentoring high performing teams, consistently delivering results in areas such as Life Assurance, Aviation, Oil and Gas, as well as public sector insurance penetration.

His insurance experience spanned over 30 years and across key areas of risk management practice including underwriting, marketing and brokerage operations.

His Professional Journey

With a distinguished career spanning over three decades, Sunny brings with him a track record defined by technical depth, commercial acumen, and strategic foresight.

He is currently MD/CEO of Alpha Choice Insurance Brokers Limited.

He joined NICON Insurance as a Graduate trainee in October 1980 and worked in various technical departments.

He was appointed Executive Director (Technical) 20th October 1999 to July 2006. He oversaw the transformation of the company into one of Nigeria’s most respected risk management and insurance firms. However, he voluntarily retired from the Corporation at the age of 50 years.

Sunny has led start-ups, pioneered projects, and driven market expansion.

He was Deputy General Manager of NICON Insurance (Lagos Office); Assistant General Manager (Lagos Zonal Office); Assistant General Manager (Aviation); Senior Manager (Aviation); Assistant Manager (General Accident); as well as Assistant Manager (Life).

His governance experience also includes service on the board of NAL Merchant Bank plc, 2000/2001; NICON Hotels Ltd, 1999/2005; College of Insurance and Financial Management, 2008-2009; Aderesa Nigeria Limited (Tega Farms); Alpha Resa Hotels Limited.

He obtained a B.Sc (Hons) Biology, from the University of Lagos, Akoka, Yaba

His professional qualifications include Associateship of the Chartered Insurance Institute – London (ACII); Fellowship by Examination of the Chartered Insurance Institute London – FCII; Elected fellow of the Chartered Insurance Institute of Nigeria – FIIN.

He was the President, Chartered Insurance Institute of Nigeria 2009 – 2011; Elected a Council Member of the Chartered Insurance Institute of Nigeria (CIIN) – 1999; Chairman – Mandatory Continuing Professional Development  Committee (MCPD); Member – Fellowship Assessment Committee; Chairman – Accreditation Committee, Office Representative Committee; Pioneer Chairman College of Insurance and Management studies (Chairman) 2008; Member Nigerian Institute of management; Member institute of Directors (IOD).

A commitment to continuous learning is exemplified by his participation in executive development programs locally and internationally at institutions such as Upstream Energy Insurance Module 2011 at JLT Academy, London; Chief Executive & Directors Course, Management School, London -2005; Executive Management Development Course, South Africa –  April 2000; Life Insurance Course at the Swiss Insurance Training Centre, Zurich – 1988; Munich Reinsurance Course, Munich, Germany – 2001; Computer Appreciation Course; Budgeting and Budgetary Control; Financial Management; Human Resources Management; Action Centered Leadership; Total Quality Management; Chartered Insurance Institute of London Annual Conference; Chartered Insurance Institute of Nigeria – Seminars and Conferences.

He belongs to Ikoyi club 1938, Country club 1949 Ikeja, IBB international golf club Abuja, Fountain of Hope International, as well as ENI Club.

His hobbies are Table Tennis, Swimming, Reading and Music. He is married with four children and hails from Delta State.

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