Coronation Insurance Plc and Coronation Life Assurance Limited have launched a new nationwide campaign, “For Every Moment,” aimed at deepening insurance awareness and encouraging more Nigerians to see insurance as an important part of everyday life.
Running from September through December 2026, the campaign seeks to change the way Nigerians perceive insurance by highlighting its relevance across the different moments, milestones, aspirations and uncertainties that shape people’s lives.
Rather than positioning insurance solely as a financial product for times when things go wrong, the “For Every Moment” campaign presents protection as something that can support people through the experiences and decisions that matter most — from everyday life and personal milestones to major financial commitments and unexpected events.
Speaking about the campaign, Adebowale Adesona, MD/CEO, Coronation Life Assurance Limited, said:“Insurance is often viewed as something you need only when things go wrong. With ‘For Every Moment’, we want to change that perception by showing how insurance and life assurance can provide protection, confidence and financial security throughout life. It is about being prepared for the moments that matter, whether they are planned, unexpected or simply part of everyday life.”
The campaign reflects Coronation’s belief that insurance should be accessible, easy to understand and relevant to people at every stage of their lives.
According to Olamide Olajolo, MD/CEO, Coronation Insurance Plc, the campaign is designed to make insurance more relatable and bring the conversation closer to the realities of everyday Nigerians.
“Insurance is ultimately about people and the moments that matter to them. With ‘For Every Moment’, we want to move the conversation beyond insurance as a product and help Nigerians understand the role protection can play in their everyday lives, their plans for the future, and the things they value most. Whether it is protecting a car, a home, a business,or the financial well-being of a family, insurance is about giving people greater confidence to face what comes next.”
A key component of the campaign is making insurance easier and more convenient to access. Through InsurPlus(https://customer.coronationinsurance.com.ng/), Coronation’s digital insurance platform, customers can explore and purchase insurance products conveniently without the need to visit a physical branch.
The platform is designed to simplify the insurance experience by giving customers a convenient way to access protection for themselves, their families, assets and businesses.
The “For Every Moment” campaign will run across digital, social media, outdoor and other relevant channels from September to December 2026, reaching Nigerians across different demographics, lifestyles and stages of life.
For Coronation Insurance and Coronation Life Assurance, the campaign forms part of a broader commitment to making insurance more accessible, improving understanding of insurance and demonstrating its practical value to individuals, families and businesses.
As Nigerians navigate the opportunities, responsibilities and uncertainties that come with everyday life, “For Every Moment” reinforces a simple message: protection is not only about preparing for what could go wrong; it is also about having the confidence to plan for, pursue and enjoy the moments that matter most.
