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How Umuada Productions Is Transforming African Narratives Through Art and Innovation

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BY NKECHI NAECHE -ESEZOBOR-Umuada Productions is emerging as one of the boldest new voices in African storytelling, using art, technology, and cultural preservation to reimagine how African narratives are created and shared. With its debut project—Daddy, Don’t Strike the Match, a graphic novel adaptation of Flora Nwapa’s classic work

The initiative, led by Angel Okwuosa, a young lady inspired by African culture, reflects the company’s mission to blend literature, art, and cultural preservation while creating accessible storytelling formats for younger audiences.

Speaking at the launch, Okwuosa said the team aims to build a platform that showcases African stories, mythology, and history through graphic novels, films, and other artistic forms.

“We want to export Nigerian culture to the world and provide a platform for artists to showcase African stories and promote our culture globally,” she said.

On her plans for growing the company, she added: “We’re not just looking for financial investment; we’re looking for partners who share our vision and are willing to join us on this journey. We’re committed to creating high-quality content that celebrates African stories and promotes our culture to the world.”

Inspired by the initiative, Tonye Cole, Co-founder and former Group Executive Director of Sahara Group, said the project has the potential to transform narratives and elevate African storytelling.

He emphasized the importance of reclaiming and projecting authentic African voices. “For too long, others have told our stories, shaped our narrative, and determined what we are,” he said. “It’s time for us to take control of our narrative and tell our own stories. Umuada Productions is a step in the right direction.”

Cole, who was the chairman of the event described the event as a celebration of the dreams of an individual who has refused to be limited by circumstances.

The event drew a diverse audience, including entrepreneurs, relatives, and notable dignitaries.

With its bold debut, Umuada Productions signals a promising new direction for African storytelling and pays tribute to Flora Nwapa’s enduring legacy

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