L-R: Davis Iyasere, Head, Corporate Affairs/Human Resources, Nigerian Insurers Association (NIA); Managing Director/CEO, Sunu Assurance Plc, Mr. Samuel Samuel Ogbodu; Director General, Nigerian Insurers Association (NIA), Mrs Yetunde Ilori; Managing Director/CEO, Stanbic IBTC Insurance, Mr Mr. Akinjide Orimolade; Deputy Director, Corporate Communications/Market Development, National Insurance Commission (NAICOM) and the Managing Director/CEO, Guinea Insurance Pllc, Mr Ademola Abidogun all members of the Publicity Sub-Committee of the Insurers Committee in a group photograph shortly after the press conference to announce the flag-off of the ‘Small Premium, Big Coverage’ campaign on new premium rates for motor insurances today in Lagos.
BY NKECHI NAECHE-ESEZOBOR–Insurers Begins ‘Small Premium Big Coverage’ Campaign To Educate Nigerians On Benefits Of Third- Party Motor
BY NKECHI NAECHE-ESEZOBOR–The Insurers Committee of the Nigerian Insurance industry has unveiled a campaign tagged: “Small Premium, Big Coverage,” to shed more light on the new insurance rates and generally improve insurance uptake among the citizens.
The campaign is scheduled to last for three months.
The National Insurance Commission (NAICOM) had in December 2022 approved new premium rates for Third Party Motor insurance and its corresponding claim accruable to the Total Third Party Property Damage (TTPD).
According to the circular which took effect January 1, 2023, their party insurance for private motors new premium rate is now N15,000 while the claims limit is N3 million.
“Own goods third party cover attracted N20,000 premium with N5 million compensation.
“Staff bus attracted N20,000 premium with N3 million compensation.
“Commercial (trucks, general cartage) attracted N100,000 premium with N5 million compensation.
“Special types attracted N20,000 premium with N3 million compensation.
“Tricycle attracted N5,000 with N2 million compensation.
“Motor cycle attracted N3,000 with N1m compensation.
Speaking at a press briefing held today in Lagos, the Chairman of the Publicity Sub-Committee, of the Insurers Committee, Mr. Akinjide Orimolade, said the campaign will commence on Monday, July 24, on Radio, Television, Newspapers and social media platforms.
“This is a pan Nigerian campaign covering social media, print, radio jingles and television commercials some of which you will be seeing now,” he said.
He said for the campaign to get across to the target audience in the six geo-political zones of Nigeria, the message has been simplified in various local languages including Igbo, Yoruba, Hausa and pidgin.
While commending the journalists for their support thus far, Mr. Orimolade who is also the Managing Director/Chief Executive Officer, Stanbic IBTC Insurance, appealed to journalists for more support.
“We need your support in this journey and do hope that as partners in progress, you will give this campaign the publicity it deserves.
Over the three months period that this campaign is scheduled to last, we expect massive publicity from you and do hope you will give it your best.
He called on Nigerians to embrace in order to take advantage of the numerous values it offers.
