Kenyan Cabinet Secretary, Kipchumba Murkomen on Friday said Kenya plans to leverage on the African Continental Free Trade Area (AfCFTA) trading bloc to expand its sports industry.
Murkomen, told journalists in Nairobi that Kenya is globally renowned for its athletic prowess, and can unlock even more opportunities through liberalisation of trade.
“By reducing trade barriers, we can encourage cross-border collaboration, creating more platforms for Kenyan athletes, sports organisations, and even fans to engage with their counterparts across Africa.’’
Murkomen gave the information during a media briefing on the upcoming Kenya Innovation Week 2024 Africa edition and AfCFTA youth symposium.
He added that the AfCFTA will also provide new avenues for sponsorship, talent development, and expanding the reach of sports as a unifying force in Africa.
The secretary added that Kenya can position itself as a regional sports hub by hosting tournaments that attract sports professionals from the continent.
