BY NKECHI NAECHE-ESEZOBOR—Leadway Assurance has entered into a strategic partnership with Paga, the fintech company behind the Doroki merchant platform, to deliver tailored insurance solutions designed to strengthen risk protection for Doroki merchants across Nigeria.
The collaboration provides merchants with access to comprehensive, easy-to-understand insurance coverage that safeguards their income, assets, and day-to-day operations.
Beyond coverage, the initiative focuses on building risk resilience by equipping merchants with clear guidance on product benefits, claims processes, and best practices for managing business risks—enabling them to recover quickly from unforeseen events and operate with greater confidence.
“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway—an insurer with decades of experience and a strong reputation for reliability—means our merchants can focus on growing their businesses with the peace of mind that they’re protected,” said the General Manager of Doroki Merchants, Arike Okwunowo.
Commenting on the development, Head of Digital Business, Leadway, Diana Mulili reiterated Leadway’s commitment to expanding access to financial security for every Nigerian. “At Leadway, we believe insurance should integrate seamlessly into the everyday realities of people and businesses. By partnering with Doroki, we are embedding practical, easy-to-understand insurance solutions into a platform merchants already trust—helping them protect their income, assets, and livelihoods while continuing to grow with confidence.”
This collaboration not only provides financial protection for Doroki merchants but also fosters a culture of preparedness, awareness, and informed decision-making—key pillars for sustainable business growth in an unpredictable environment.
About Paga / Doroki
Paga, through its Doroki merchant platform, delivers digital payment and value-added services to thousands of merchants across Nigeria—enabling secure payments, cash handling, and financial access solutions that support everyday business activities.
About Leadway Assurance
Leadway Assurance is one of Nigeria’s foremost non-banking financial services groups, offering diversified solutions across insurance, pensions, health, trusts and asset management. Founded in 1970, the company has built a legacy of trust and innovation, serving individuals and businesses across Nigeria and West Africa.
