BY NKECHI NAECHE-ESEZOBOR-/Leadway has reaffirmed its commitment to Nigeria’s creative sector through its continued partnership with the +234 Art Fair, reinforcing its role in strengthening the nation’s creative economy and supporting emerging artistic talent.
The insurer continued sponsorship underscores its belief in creative expression as a powerful driver of cultural and national development. Through its partnership with the +234 Art Fair, it provides not only financial backing but also strategic support to strengthen Nigeria’s creative economy and nurture long-term artistic talent.
This year’s edition of the +234 Art Fair takes place from March 5–8, 2026, at the Ecobank Pan African Centre, Lagos. The 2026 fair places strong emphasis on Inclusivity, a principle that goes beyond a slogan to shape how the fair is curated, experienced, and remembered. The approach ensures broader access, diverse representation, and meaningful engagement across Nigeria’s artistic landscape.
“At Leadway, we recognise the creative industry as an essential part of Nigeria’s cultural and economic fabric. A true national soft power,” said Managing Director, Leadway Pensure,Olusakin Labeodan on behalf of the Leadway Group. “Beyond the artistic value, the creative sector contributes meaningfully to job creation, fosters innovation, and enterprise development. Our partnership with the +234 Art Fair reflects our commitment to supporting structured platforms that provide emerging creatives with access to markets, mentorship, and sustainable growth opportunities.”
Launched in 2024, the +234 Art Fair has quickly become one of Nigeria’s most important platforms for emerging and unrepresented artists. The fair brings together painters, sculptors, photographers, and digital artists, creating opportunities to connect with collectors, art enthusiasts, and industry stakeholders. It has established itself as a vital avenue for professional development and increased visibility within both local and international art markets.
By centering inclusivity, the fair highlights the importance of accessible opportunities for artists from diverse backgrounds, disciplines, and communities within Nigeria’s creative ecosystem. This focus reinforces its commitment to broad representation and equitable participation in the arts.
“For more than fifty years, Leadway has stood as a pillar of innovation and impact in Nigeria. We recognise that investing in the institutions that shape our society is not only a responsibility, but a strategic imperative for national progress. Our support for the +234 Art Fair is an expression of this commitment to inclusive growth, cultural preservation, and generational nation-building. We are determined to champion platforms that empower emerging talent and ensure that our legacy endures across Nigeria’s creative landscape”, said Labeodan.
The company has been an active partner of the +234 Art Fair since the fair’s earliest edition, supporting the initiative while helping artists connect with collectors, curators, and new audiences. Beyond the fair, this approach reflects the company’s broader ethos of backing platforms that create lasting value across communities, industries, and society.
About the +234 Art Fair
Organised by Soto Gallery in collaboration with strategic partners, the +234 Art Fair has rapidly become one of Nigeria’s most anticipated creative events. It champions the work of emerging artists, connects them to a global audience, and fosters dialogue about the role of art in national development. Hosted at prominent venues in Lagos, the fair features an expansive range of artistic mediums, interactive workshops, and networking engagements designed to stimulate market growth and cultural appreciation.
About Leadway
Leadway is one of Nigeria’s foremost non-banking financial and wellbeing conglomerates, providing a comprehensive range of solutions across life and general insurance, health management, hospitality, and other financial services. Established in 1970 and headquartered in Lagos, Leadway has built a distinguished legacy spanning over five decades, defined by resilience, innovation, and customer-focused excellence. The Group remains dedicated to advancing sustainable growth, fostering community empowerment, and strengthening Nigeria’s socio-economic development.
