LG Electronics Nigeria transformed Ikeja City Mall into a vibrant hub of technology and lifestyle celebration on December 6 and 7 with the LG Festival of Colours. This dynamic two-day event brought together families, tech enthusiasts, and lifestyle lovers for an immersive experience where innovation met fun.
“At LG, we don’t just make electronics, we create experiences,” said Paul Mba, Head of Corporate Marketing at LG Electronics Nigeria. “The Festival of Colours was designed to show that our products are built for how people live today, stylish, fast, smart, and reliable.”
Beyond technology, the event offered a full range of entertainment, including creative painting spaces for kids, interactive games for families, and exclusive giveaways and shopping deals. The lively atmosphere made Ikeja City Mall the place to be during this year’s festive season, drawing friends, families, and content creators alike.
“Our goal was simple: to make technology fun and accessible,” said Doris Onwuagba, Head of Digital Marketing at LG Electronics Nigeria. “Judging by the energy and smiles throughout the weekend, we succeeded in delivering not just information, but memorable moments.”
More than a product showcase, the LG Festival of Colours was a declaration of lifestyle, proving that technology can be engaging, inspiring, and joyous. LG didn’t just bring gadgets to Lagos; they created a celebration of innovation and community spirit.
