BY NKECHI NAECHE-ESEZOBOR–In a bid to deepen penetration and create awareness on insurance, NSIA Insurance has launched a new radio advertisement campaign nationwide.
According to statement released by the firm’s Manager, Brands & Corporate Communications, Sylvia Ogala, that the campaign offer opportunity to deliver a simple yet powerful message to reach a diverse range of prospective customers, shed light on NSIA Insurance business operations, and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”.
The statement added that it also presents an opportunity to communicate effectively the value of their product offerings and tailor-made services.
She identified five elements of the radio campaign as follows: spot Adverts (April 4 – May 11) – 6 weeks; Time Check (May 2 – July 6) – 10 weeks; Hypes (June 14 – July 19) – 6 weeks; Live Appearances (July 5 – July 26) – 4 weeks snd Sponsorship (July 18 – October 3) – 12 weeks.
The first 2 elements according to her focus on creating increased awareness for the Brand, after which the hypes will dwell more on Plan i as life’s backup plan. Then there will be Live Appearances featuring #NSIApeople which will focus on its business operations and product offerings.
She noted that the campaign will run on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano. For more details, please visit https://nsiainsurance.com/NSIAPlanICampaign.
Speaking on the campaign, the MD/CEO of NSIA Insurance, Ebelechukwu Nwachukwu, said: “The insurance industry has undoubtedly progressed over the years, but we are not where we should be. Many individuals still need to embrace insurance as a necessity, from health insurance to life insurance, ensuring that all their assets are protected. Getting a Plan i for different stages of life is critical.”
NSIA is a first-class composite insurance company driven by Integrity, Care, Innovation, and Professionalism.
The Head Office is in Lagos, with a strong regional presence in Abuja and an extensive network in strategic states across the country. NSIA Insurance offers a wide range of insurance services at competitive rates to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers.
NSIA is part of NSIA participations, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal, and Togo.