Insurance World

Veritas Kapital Unveils Brand Name, Logo * Set Strategies For Future Growth

L-R: Polycarp Didam, Managing Director Veritas Kapital Assurance Plc; Ibrahim Kashim, Director of the company and Olalekan Oyinlade, ED Operations of the company at the official unveiling of the new name, logo and color of the company held today in Abuja.

 

 

BY NKECHI NAECHE——-In a bid to reposition itself in the Nigeria insurance industry, Veritas Kapital Insurance Plc( formerly UnityKapital Insurance Plc) has officially unveiled its new name, logo and colour to the insuring public.
The event which took place yesterday in Abuja saw eminent dignitaries from all works of live and insurances operators at the event and commended the efforts of the company and its contributions to the growth of insurance in Nigeria.
Speaking at the unveiling the Chairman of the company, Thomas Etuh said that the occasion signifies the rebirth of the great company that is destined to be among the top leading insurance brands in Nigeria.

Cross section of board of directors of the company at the unveiling held today in Abuja.

 

According to him through numerous and painstaking deliberations, the board and management of the company have created and implemented an operational improvement programmed to enhance efficiency, controls and customer experience.
He noted that the company with its new name is poised to have leading market positions in many of its chooser segements.
This he said will be achieved in part, through its strong track record of delivering to its customer’s innovative and quality solutions as well as underwriting and claims expertise.
Also the Managing Director/CEO, Polycarp Didam said with globalization, emerging technologies and platforms such as IoT, Insuretech, cyberrisk etc have potential to disrupt the Nigeria Insurance industry, there is no better time to launch the company’s new name, logo, direction and ongoing evolution to take advantage of the significant opportunities that abound in these areas.

He said “As we move our business forward, simplify and refresh our corporate brand, and given the fundamental changes that the business has gone through, we have developed a new strategy to support our future growth plans”.

According to him Veritas Kapital is committed to being more accessible to both its customers and staffs. “We are straight forward and honest about our beliefs, the purpose of insurance, and the security and functional benefits we give to our customers and shareholders. Veritas Kapital is about keeping our customers moving-whether in business or as individuals when it matters most. You will find that we are responsive, straightforward, proactive and we deliver on our promises. All these are aptly covered by the new colors that will be unveiled shortly. We indeed represent a new dawn; we represent trust, safety, rewarding partnership and much more.

He added that “the principal business of Veritas Kapital Assurance is the provision of risk Management solutions. For now, ourservices are restricted to Non-Life Insurance services only. These include ordinary general business, and the high-tech, special risks areas of Oil and Gas Insurance, and various engineering covers.

“We are well aware of the current, economic difficulties present within our sector and the country at large and this will mean that we need to get extra creative and aggressive in our sales methods and marketing ideas.Nevertheless, tough times call on us to get tougher and not use the current economic climate as a negative block but rather an energizing spring board for new ideas within our company.

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