BY NKECHI NAECHE-ESEZOBOR—Rex Insurance, a leading player in Nigeria’s insurance sector, has begun an unprecedented nationwide awareness campaign tagged “Retail Street Storm”.
The campaign, which has commenced in Lagos will run across key cities across Nigeria’s six geo-political zones, is part of the company’s strategic effort to deepen customer engagement, raise awareness about the brand and insurance, and demonstrate its commitment to making wealth creation and financial protection capabilities more accessible to individuals and businesses.
According to the insurer, the Retail Street Storm is a strategic initiative designed to raise awareness about insurance, promote policy adoption and strengthen the presence of Rex Insurance within the community.
The campaign train will span across major cities, Ibadan, Port Harcourt and Abuja.
During the event, representatives from the retail business department, in collaboration with the Brands Team, engaged directly with residents , market vendors, and commuters to deliver practical education on the value of insurance and Rex flexible and affordable products.
Commenting, Managing Director/CEO of Rex Insurance, Mrs. Ebelechukwu Nwachukwu, said “the Retail Street Storm is an initiative aimed at simplifying insurance with the objective of making it more accessible to everyday Nigerians. Insurance is not just for big businesses or the elite, it is for everyone.
“The Retail Street Storm is part of our mission to take insurance to the streets. We are meeting people where they are; in the markets, on the roads, and in their$€communities to show them that insurance is simple, affordable, and essential.
“Our retail business is a core part of what we do, and through this initiative, we are showing our commitment to reaching everyday Nigerians and making insurance accessible to all”.
The campaign kicked off in Yaba, with activities extending to surrounding areas including Sabo and Jibowu.
The company assured that the Retail Street Storm will continue in other major cities, with Ibadan, Port Harcourt, and Abuja scheduled in the coming weeks.
Rex Insurance is a customer-first insurance provider dedicated to offering accessible,
reliable and innovative coverage that simplifies the insurance experience with a broad portfolio that includes Motor, Fire, Agric, Marine, Aviation, Energy and Personal Insurance.
Rex Insurance Limited (Rex) is licensed by the National Insurance Commission (NAICOM) to offer the full range of general and special risks insurance products to the insuring public.With decades of experience in the Nigerian market, Rex Insurance has an enviable reputation for technical competence and financial strength.
With a vision of being the “Preferred Nigerian Insurance Company. Its strategic direction within the next 5 years is to focus on growth and profitability with the aim of growing the company’s gross premium written and be amongst the Top-Top-Tier general insurance companies in the market.
Operating from twelve (12) business locations nationwide to ensure maximum outreach and accessibility, we have an unwavering dedication to our core values of Resilience, Efficiency, eXellence, Integrity & Teamwork (REXI.
