Insurance World

Royal Exchange Re-Launch New Website To Boost Customer Relation

BY NKEVHI NAECHE-ESEZOBOR-–Poised to improve better service delivery and make insurance accessible to all Nigerians, Royal Exchange Plc, Nigeria’s leading financial services and insurance group on Thursday announce the re-launch of its corporate website: and also the creation of a five additional websites for all the subsidiaries in the group as well as a new mobile site for hand-held mobile devices.

Group Managing Director, Royal Exchange Group, Wale Banmore, disclosed this at a media brefing held in Lagos that the additional websites created are for the general insurance subsidiary; for the life company; for the HMO subsidiary, it is; for the finance company while is for the microfinance bank.

The new website, according to him includes a full re-design and implementation of a robust content management system suited for our specific business needs, offers visitors to the site, comprehensive information on all classes of general insurance, life assurance, financing, and asset/wealth management information for individuals, families and business, which can be accessed anywhere they are in the world.

He noted that it also boast of conveniences, such as e-payment solutions, insurance quote request form, product features and benefits, access to our insurance procedures, investor relations, current happenings within the Royal Exchange group and a live chat capability with the Call Centre operators for help on issues relating to the business.

Speaking further, John Iwuajoku, Group Executive Director, Operations, Royal Exchange Plc said, “Our new website is designed with great customer experience at the bedrock.

It takes convenience to another level by providing frictionless self-service features that empowers existing and new customer to seamlessly purchase products without any manual intervention. For us, this is indeed a step in the right direction.  The re-launch of our website represents a revitalized Royal Exchange Plc and by utilizing the latest web technology, Royal Exchange Plc is poised for the future, with a greater online presence”.

He said that the Royal Exchange website redesign was motivated by the need for online and offline brand consistency and Royal Exchange’s desire to develop a consumer-centric web presence.

It would be recalled that Royal Exchange Plc won the ‘Best Web Transaction Processing Website Award’, insurance category of the 2012 Web Jurist Award conducted by Phillips Consulting and came third in the same category the following year.

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