BY NKECHI NAECGE—Consolidated Hallmark Holdings subsidiaries – Consolidated Hallmark Insurance Limited and CHI Life Assurance Limited, have launched its high-impact #IfYouLoveItInsureIt campaign with a fuel giveaway for motorists in Lagos.

The initiative saw the Group’s brand ambassadors visit selected fuel stations to provide free fueling, combining corporate social responsibility with efforts to boost insurance awareness and engage directly with the public.

The activation is part of Consolidated Hallmark Holdings’ 2025/2026 brand engagement agenda, aiming to turn physical touchpoints into opportunities for real-time insurance education, quote requests, and increased product visibility.

An employee of Consolidated Hallmark Insurance engaging a motorist at the event.

To ensure wide reach and maximum engagement, the CSR activity took place simultaneously at the following stations:

Northwest Filling Station, Maryland Ikeja;
MRS Filling Station, Alaka Stadium and
Mobil Filling Stations Obanikoro, Lagos.

Speaking on the strategic intent of the project, the Managing Director/CEO of Consolidated Hallmark Insurance Limited, Mrs. Mary Adeyanju, noted that the initiative transcends mere philanthropy, serving as a critical tool for financial inclusion and risk education.

“This activation is a practical expression of our campaign message: If you love it, insure it. We want to meet our customers where they are, providing value while reminding them that the assets they cherish—like their vehicles—deserve the best protection,” Adeyanju stated.

She further emphasized that the initiative is geared toward humanizing the brand and making insurance more accessible to the average Nigerian.

“At CHI, we are committed to moving insurance from a ‘grudge purchase’ to a lifestyle choice. By engaging directly with the public, we are not only building trust but also ensuring that Nigerians understand how insurance acts as a safety net for their financial stability,” she added.

The CSR exercise featured a cross-functional team of staff nominated as brand ambassadors.

The products in focus during the engagement include Motor Insurance, All Risk Insurance, Travel Insurance, Rent Secure, Legacy Plan, and the Edusure Plan.

Social Media influencer and car enthusiast Mohammed Anifowose, popularly known as Mohammed Lexus, who graced the event, commended the companies for the initiative, whilst calling on motorists to insure their vehicles.

He implored his over five million followers on social media and the general public to embrace insurance as it remains the best tool to mitigate risks.

According to him, such proactive retail expansion strategies are essential for strengthening brand recall and fostering a culture of insurance consciousness in the country.

A beneficiary of the 10-litre fuel give away, Nnamdi Emenike, appreciated the gesture and commended the organisations for taking such a bold step to assist motorists.

He pledged to engage more with insurance, whilst urging the public to leverage insurance in protecting their lives and assets.

Another beneficiary Godwin Bassey, thanked the companies for such a great gesture, whilst imploring other insurance companies to emulate the initiative.

He also pledged to engage with the companies in his underwriting his insurances.

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