The initiative, launched in celebration of Children’s Day, invited children and parents to share short video stories about meaningful parental sacrifices.

Beyond celebrating the parent-child bond, the campaign encouraged meaningful conversations around financial responsibility, long-term planning and the importance of protecting the dreams of the next generation.

The campaign culminated in an award presentation at the Ecobank Head Office in Lagos on June 24, 2026, where five winning families received a combined cash prize of N1.2 million.

The grand prize winner received N500,000, the first runner-up N300,000, the second runner-up N200,000, and the fourth- and fifth-place winners each received N100,000.

The initiative is part of emPLE’s broader strategic objective to deepen insurance penetration by increasing awareness and adoption of its retail insurance solutions across Nigeria.

Recognising that financial habits are often formed at home, the campaign was designed to encourage parents to introduce their children to essential financial concepts early, helping them understand the value of saving, financial planning, and protection from a young age.

Speaking on the initiative, Jolaolu Fakoya, Managing Director, emPLE Life Assurance Limited, said, “One of our key priorities this year is to deepen insurance penetration by making insurance easier to understand, more accessible and more relevant to everyday Nigerians. The Protecting Little Dreams Initiative reflects that commitment by introducing families to the importance of financial protection through a simple but meaningful experience. We believe that when children grow up understanding the role insurance plays in protecting dreams and preserving financial stability, we are laying the foundation for a more financially secure society.”

“What has been most inspiring is witnessing families forge lasting memories through conversations that will define their children’s futures. Behind every child’s dream stands a parent who has chosen foresight over hindsight, sacrificing today to secure tomorrow. We consider it a privilege to champion these aspirations, reinforcing for families that safeguarding what matters most is not a response to crisis, but a decision made well before life demands it.”

Commenting on the initiative, Aderonke Smith, Head, Bancassurance, emPLE Nigeria, said.”

“At emPLE, we believe financial security starts with intentional planning. Through our partnership with Ecobank, we are making it easier for parents to take meaningful steps towards securing their children’s future. By combining financial education with accessible insurance solutions, we are helping families understand that preparing for tomorrow starts with the decisions we make today. Our goal is not only to protect lives but also to empower families with the confidence to build a more secure future for the next generation.”

As part of the initiative, families received the emPLE Term Life Plan, securing their loved ones’ financial future should the unexpected occur.

The Protecting Little Dreams Initiative reinforces the shared commitment of emPLE and Ecobank to advancing financial inclusion through education, collaboration, and accessible financial protection solutions.

About emPLE

emPLE is a Nigerian insurance brand operating through emPLE General Insurance Limited and emPLE Life Assurance Limited, focused on delivering accessible protection solutions grounded in governance discipline, operational excellence, and sustainability.

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Leadway Assurance, Enterprise Life, Cube Cover, and emPLE have signed on as Gold Sponsors, while SanlamAllianzserves as the Official Insurer. Cornerstone Insurance joins as the Innovation Partner, and Lasaco Assurance lends its backing as a Bronze Category Sponsor. Complementing these are the Nigerian Council of Registered Insurance Brokers (NCRIB) and the Chartered Insurance Institute of Nigeria (CIIN), both of which have been confirmed as Institutional Partners.

Speaking on the significance of this support, Odion Aleobua, Convener of IMT Conferences, said, “The calibre of sponsors and partners for IMT 4.0 reflects the industry’s collective commitment to shaping a future where innovation, digital adoption, and lifestyle relevance are at the heart of insurance. With this level of backing, IMT 4.0 is set to deliver its boldest impact yet.”

Themed “Innovating for the New Trybe”, IMT 4.0 will highlight the opportunities for technology-driven insurance models that resonate with today’s customers, especially Millennials and Gen Z.

A major highlight will be the Executive Dialogue to be led by the Commissioner for Insurance (CFI) Olusegun Ayo Omosehin, themed “NIIRA: A New Era Beckons”, which will dissect the recently released NAICOM Insurtech Guidelines and their implications for the future of Nigeria’s insurance sector.

Alongside executive sessions, IMT Redefined will blend culture, lifestyle, and Afrobeats to creatively position insurance as a tool for protecting aspirations, businesses, and everyday living.

The conference will take place at the Balmoral Hall, located at Sheraton Hotel, Ikeja, Lagos.

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emPLE, a leading financial services company, has unveiled its insurance businesses and their strategic market posturing.

Following its acquisition of Old Mutual’s Life and General Insurance businesses in Nigeria, emPLE is positioned to deliver enhanced services and solutions designed to meet the evolving needs of Nigerians across various sectors.

“We are excited to lead this new chapter in Nigeria’s insurance industry,” said Rantimi Ogunleye, Managing Director of emPLE Life Assurance Limited. “At emPLE, we focus on empowering individuals, households and families with accessible insurance products that not only protect their existing lifestyle but also contribute to long-term generational wealth creation. We are here to showcase the peerless benefits and the possibilities that insurance can unlock for Nigerians.”

The company’s general insurance arm is also driving change through its offerings. These include comprehensive and innovative motor, home, and business insurance products tailored to meet the demands of today’s dynamic and uncertain business landscape.

Speaking on this, Olalekan Oyinlade, Managing Director of emPLE General Insurance Limited, noted, “Our goal is to make insurance more accessible to all Nigerians, their enterprise and industries. From motor to home and business insurance policies, these solutions will protect our customers from unforeseen risks, focusing on tailored products, quick claims processing and personalised service. We are particularly proud of how our offerings cater to existing and emerging needs in a rapidly changing global and local micro-economic realities.”

emPLE is committed to promoting financial inclusion by ensuring its products are affordable and accessible to a wide range of targeted customers. Furthermore, the company, understanding the industry dynamics, will collaborate with key stakeholders, including brokers, agents, and tech innovators, to reshape the Nigerian insurance market through unique product development and exceptional value creation.

With a forward-thinking approach and a solid foundation following the acquisition, emPLE is prepared to set a new standard in Nigeria’s insurance industry and make insurance an essential part of Nigerians’ economic ethos, growth and wealth creation.

emPLE is a leading financial services company dedicated to providing insurance and investment solutions to retail and corporate clients across Africa. At emPLE, our purpose is to empower Africans by providing innovative financial solutions that enhance their freedom, security, and prosperity. We believe that true empowerment comes from providing not just access to financial products but also the knowledge and tools necessary for our customers to make informed decisions and achieve financial independence. For more information about emPLE, visit: www.emple.group

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