The initiative, held across Lagos, Abuja and Port Harcourt, formed part of the 2026 AXA Week for Good, the company’s global employee volunteering programme under AXA Hearts in Action, which encourages staff to support social causes through community service.

This year’s campaign, themed “Being a Child Shouldn’t Be a Risk,” focused on raising awareness about the prevention, identification and reporting of domestic and sexual violence affecting children and women.

As part of the outreach, employee volunteers carried out door-to-door sensitisation, community engagement and educational activities designed to help residents recognise signs of abuse, encourage reporting and promote collective responsibility for protecting vulnerable groups.

Chief Executive Officer of AXA Mansard Health, Tope Adeniyi, said the campaign reflects the company’s belief that businesses have a responsibility to contribute to safer and more inclusive communities beyond providing insurance services.

According to him, the large turnout of employees demonstrates AXA Mansard’s culture of compassion and commitment to making a meaningful social impact, particularly in addressing issues that affect children and families.

Chief Marketing Officer of AXA Mansard, Adebola Surakat, said the initiative aligns with the company’s broader mission of promoting safety, dignity and wellbeing, adding that sustained advocacy is essential to tackling abuse and violence in society.

The week-long programme concluded with a commemorative walk across participating cities, while the company reaffirmed its commitment to supporting initiatives that address critical social challenges and create lasting value for communities across Nigeria.

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The EU Ambassador to Nigeria and ECOWAS, Ms Samuela Isopi, said this on Friday at the private screening of a United Nations Development Programme (UNDP) feature film on gender based violence.

The film, with the title, “Deafening Silence”, was produced to create awareness on the ills of SGBV and Violence against women and girls (VAWG) in Nigeria.

Isopi said the Spotlight Initiative, a global “alliance” with the European Union, launched the partnership with UN in 2018 with the aim of putting an end to gender-based violence.

“In Nigeria, the programme ended in 2023. I would like to recognise and celebrate…the results achieved in creating awareness, mobilising stakeholders, and launching a positive initiative that we hope will be sustained.

“I am confident that the film will help maintain the momentum and keep the spotlight on gender-based violence, with some key objectives.

“First, to break the silence and fight the stigma; second, to realise the need for action and mobilise.

“Third, to convey the message that everyone has a role to play (in the family, community, and the society).

“If each person after watching the movie becomes aware, speaks out, spreads the word, and acts, we will have contributed to making change possible,’’ she said.

According to her, one in three women and girls experience gender-based violence in Nigeria, Europe, and across the world.

“I would like to dedicate this movie to the victims of gender-based violence and to tell them that there is hope and hope for positive change by keeping the hope alive.

“We know the power of art and culture as drivers of social change and vehicle for reaching out to millions of people across the society to challenge stereotypes and promote cultural and behavioural change.

“At the European Union, we are proud to be part of this unique media, cultural, and social initiative, which includes the movie – Deafening Silence.’’ she said.

Speaking also at the event, the UNDP Resident Representative in Nigeria, Ms Elsie Attafuah, said silence was uncomfortable, especially when one is expected to speak, hence, the need to feel uncomfortable when there’s a deafening silence on SGBV and VAWG.

“Today we gather to embark on a journey that challenges entrenched gender norms and advocates for the eradication of SGBV and VAWG in Nigeria, Africa, and beyond.

Source NAN

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