BY NKECHI NAECHE-ESEZOBOR—CHI Life Assurance Limited, a recently launched subsidiary of Consolidated Hallmark Holdings Plc, has commenced a nationwide marketing communications campaign aimed at deepening public awareness of its life assurance offerings.
The campaign, themed “The Golden Key of Assurance,” is designed to educate customers and the general public on the importance of securing a lasting financial legacy for loved ones through comprehensive life insurance solutions.
The campaign is currently running on radio and out of home sites in strategic locations across the country – the commercial capital of Lagos and key business hubs of Abuja and Port Harcourt.
The Managing Director /CEO of the company, Mr. Tope Ilesanmi said the corporate campaign is emphasizing the need for members of the public to ensure that they leave behind a veritable legacy for their loved ones by securing their future.
With an array of products in personal and group life, educational endowment, investment linked plans and others, the company has special benefits embedded for short, medium and long term needs of its rapidly growing clientele. This is to ensure the much desired building of that key assurance today of a secured future for loved ones.
CHI Life is leveraging on the formidable legacy of the Consolidated Hallmark brand, with interests in general insurance, health management, and other financial services through Consolidated Hallmark Insurance Limited, Hallmark Health Services Limited (Hallmark HMO), and Hallmark Finance Company Limited.
The company formally received its operationally licence in March 2025 from the National Insurance Commission (NAICOM), launched formally in October 2025 and has a formidable team at the helm of affairs led by Mr. Eddie Efekoha as Chairman and Tope Ilesanmi as Managing Director/CEO, while Patience Ugboajah serves as Executive Director, Operations.
