Some directors of the company and guests at the official unveiling of the new logo and television commerical, held today at Eko Hotel, Lagos.
Poised to remain the leading brand in the insurance industry, Anchor Insurance Limited, on Wednesday launched a new brand identity logo and television commercial.
Speaking at the event which was held in Lagos, the Managing Director/ CEO of the Augustine Ebose, noted that the new logo identity speaks into the brand’s journey to the future position.
He said in 2018, the firm came up with a Television Commercial (TVC) themed “Who are We” to properly announce the firm to the world, stressing that today, the “Who Are We” slogan has fully achieved the purpose it was met to deliver for the Anchor Insurance brand and there is now the need to set another brand height for the Company, hence the new TVC, that was launched to the world today.
Ebose said from today, the new commercial would be on popular international and local television stations, stressing that
from inception, the firm has thrived in maintaining excellent claims payment administration.
He said in 2018, the firm came up with a Television Commercial (TVC) themed “Who are We” to properly announce the firm to the world, stressing that today, the “Who Are We”
“We have raised our bar in speedy service delivery to our customers who are the reason we are strong in business. It is our desire to meet and satisfy your taste that we are going this extra mile of raising the brand standard today.I must thank you all for believing and trusting in what we are doing at Anchor Insurance.
“We value your love, your business supports and loyalty to the brand. We will always deliver super customer experience to you as we journey together.”
“We have not failed in discharging this duty since inception.”
He noted that the firm’s responsibility towards the public does not stop at responding to claims payments alone, noting that it owes it a duty also to, at different periods, excite them with different activities and make them have an ownership pride of its brand.
“Our End of Year get together event christened “A Night of Bliss” has become an occasion Nigerians now look forward to attending.
“Today’s introduction of a new logo identity and Television Commercial is one change that has become very necessary and calculated as we transition to another level of operations in the nation’s insurance business climate.
“Before this logo that is being launched today, we have had three different others. Our first logo was introduced upon commencement of business in 1989.
“The second was adopted in 2005 but was replaced in 2008 with the one we are changing today. It has served and taken the brand far and wide for the last 14 years. We believe that the world is not static as it is constantly changing.”
In his remarks, the Commissioner for Insurance, Sunday Thomas said the commission is proud of Anchor Insurance as it has done well as an underwriter.
He said “This is the second time the NAICOM is attending an event that has to do with rebranding of an insurance company.
He added that for Anchor insurance and with Austin as it’s CEO, has done very well and it remains one of the insurance entity that the commission is proud of.
The Commissioner, who was represented at the event by the Head, Corporate Communication and Market Development, NAICOM, Rasaaq Salami, said “We are here to give them our endorsement because we believe that they are in the right path because they are driving in the same direction as the commission.
“We want to ensure that the insurance sector overtakes the banking just as it in other climbs and with companies like Anchor and others like them we believe in no distance time we will be able to arrive at that destination.”
