Heirs Insurance, NAIPE Strengthen Alliance to Drive Insurance Penetration

BY NKECHI NAECHE-ESEZOBOR—Heirs Insurance and the Nigerian Association of Insurance and Pension Editors (NAIPE) have strengthened their strategic partnership to deepen insurance penetration through increased public awareness and grassroots advocacy across Nigeria.

The renewed commitment was reaffirmed during a courtesy visit by the executive committee of the Nigerian Association of Insurance and Pension Editors (NAIPE), led by its Chairman, Mrs. Nkechi Naeche-Esezobor, to the headquarters of Heirs Insurance.

Speaking on behalf of the management, the company’s Head of Communications, Ifesinachi Okpaku, reaffirmed Heirs Insurance’s commitment to its long-standing partnership with NAIPE, describing the media association as a key stakeholder in advancing insurance awareness and public education.

“This is what we started out with—partnerships, and very strong partnerships,” Okpaku said. “I am very glad that the partnership has lasted this long and will continue to last.”
Okpaku commended NAIPE and its members for their consistent role in educating the public, noting that their reporting has significantly improved the public’s understanding of insurance. Despite historically low penetration rates, she emphasized that the sector continues to generate positive developments that the public can learn from.
To build on these gains, Okpaku proposed a collaborative, joint workshop bringing together financial journalists, industry practitioners, and corporate communications teams. According to her, the initiative would bridge perspective gaps and forge a united approach toward impactful, on-the-ground grassroots advocacy.

Responding on behalf of the association, the Chairman of NAIPE, Mrs. Nkechi Naeche-Esezobor, pledged NAIPE’s readiness to collaborate on targeted capacity building and localized advocacy to accelerate insurance penetration nationwide.

Esezobor noted that bridging the gap between industry practitioners and the press is critical to rewriting the narrative of the insurance sector and driving financial inclusion. 

She praised Heirs Insurance for its deliberate focus on strong institutional partnerships since its inception, describing the media as a vital ally in breaking down complex financial concepts for ordinary Nigerians.
The Chairman reaffirmed NAIPE’s commitment to providing a balanced, professional platform that highlights growth, regulatory compliance, and innovations among forward-thinking operators within the insurance and pension landscapes.